The location of the KEC project, which has an area of about (6.8) million square meters, is unique in its direct connection with the five most important roads in Medina, which have a width of 80-100 m. It is planned to start the first phase of the internal public transport network starting from Prince Mohammed bin Abdulaziz International Airport to facilitate transportation to the Prophet’s Mosque through the Al-Haramain High-Speed Railway and the kEC by 2023.

The company focuses on benefiting from the religious and historical status of Medina by developing an attractive environment that relies on technology and knowledge in linking its various components, establishing real estate development projects that contribute to achieving the goals of development plans for the Kingdom of Saudi Arabia and linking its components to the Vision 2030, which contributes to serving the residents and visitors of Medina and maximizing the returns of the company's shareholders.

It also aims to diversify the sources of income through the various uses of lands and real estate developed for different purposes and the operating income from the owned assets, such as commercial and real estate assets, the income of joint ventures and other sources of income generated from investing in other assets, may not be directly related to the operations of the company or the sector, but it serves its goals, especially the related with the field of knowledge and real estate development projects, through joint investment with some well-known investment institutions in the Kingdom. In addition to developing hospitality, shopping, housing and services projects that benefit from the operating of the railway station in the eastern part of the city, and with the development of services in the area around the airport, which speeds up the need to develop the southern part, starting from the area surrounding the station and the development of knowledge projects in the health, educational and logistical fields.